The conference covered the following aspects in its day long event:
Value Added Services in the new generation mobile technology arena are a rising star in India's fast growing wireless business. Voice is increasingly becoming a commodity. ARPU'S continue to drop. There is increased transformation of business models with an aggressive focus on value added services. Value Added Services is increasingly a growth area which helps the operator to maximise revenue and grow his ARPU'S as well. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers.