Wednesday, May 30, 2007

The Google Story

By David A. Vise is an absolute favourite.
The book takes you on a voyage; where you discover (the very basics)—how ‘Google’became one of the most successful organisations in the world.
Also answers the BIG ?
How/Why they still remain right on THE TOP.
Must read for visionaries!

Still not
convinced—Ok; well here are few more reasons to read this great book; this is what the ‘Movers and Shakers’ of the literary world say about the book:

The New York Times

"[The authors] do a fine job of recounting Google's rapid rise and explaining its search business."

Harvard Business Review

"An intriguing insider view of the Google culture."

Baltimore Sun

"The most detailed account of [Google's] spectacular rise".


"If its plot you want, not page rank statistics, [The Google Story] is the best offering so far."

Houston Chronicle

"Fascinating...meticulous...never bogs down".

The New York Review of Books

"A[n] excellent history"

Link; you can order for this fabulous book here:

Know more about the author and the book here:

Setting the right growth tone

Cellebrum to introduce Ring To Me? tones

By Priyanka

Business Standard
May 29, 2007

The over Rs 4,500-crore telecom value added services (VAS) market is hotting up and players are working overtime to offer India’s 170 million strong mobile subscribers a feast of innovative services—all with an eye on increasing their market share and bottom line.

For instance, in three weeks time, caller tunes will have a competitor ‘Ring To Me?’ tones. Instead of listening to a recipients caller tone, subscribers of the—Ring To Me? service will be able to hear the songs of their choice.

Saket Agarwal, chief operating officer, Cellebrum, explains: One can set different ‘Ring To Me?’ tone’s for individual recipients and the pricing would be similar to caller tones (Rs 30 for a month).

Also, on the cards is a user-generated GPRS-based application. We will host user generated images, music clips and personal videos, that will be available for a less than Rs 10 (per download). Every time an individual’s content is downloaded, he will be given 10-15 per cent of the price charged, says Agarwal.

Cellebrum, on its part, is also optimistic about voice-based chatting and dating services. Within 6 months, we have seen a registered user base of 1.2 million subscribers for our voice chatting and dating service and we hope to replicate the success into a mobile-based matrimony service that a GPRS or voice-enabled phone can access, says Agarwal. The mobile matrimony service, expected to be launched in June, will be priced lower than internet-based matrimonial sites.

Monday, May 28, 2007

Thursday, May 24, 2007

Cellular Devotions

Financial Express
Bangalore, Kolkata and Delhi, 8/4/07

After ring tones and entertainment services; VAS content providers are betting big on devotional and spiritual content.

No more data loss, mobile backup is here

Financial Express
Bangalore, Kolkata and Delhi, 2/4/07

Break-neck pace of subscriber growth and falling ARPUs make mobile phones a good bet for advertising.

Punjab IT firm upgrades mobile software

Business Standard
Delhi and Chandigarh, 1/5/07

Mobile VAS players dial ministry on revenue sharing

Economic Times
, 4/5/07