Thursday, April 3, 2008

MNC ties up with India’s Cellebrum.Com

KUALA LUMPUR: MNC Wireless Bhd and India’s Cellebrum.Com Ltd, a subsidiary of Spice Corp Ltd, recently announced a strategic partnership that entails distribution rights, marketing in collaborative areas and co-development in the areas of research & development.

In a statement, MNC, an MSC status company, said the partnership would allow it to market Cellebrum.Com’s mobile platforms, applications, content and services within the country, while expanding its offerings of value-added services, mobile solutions and applications to the lucrative Indian market, with an estimated 250 million mobile phone users.

At the recent signing ceremony, MNC was represented by its chief executive officer, Jasmine Lee, while Cellebrum.Com was represented by its managing director, Dilip Modi.

Cellebrum.Com is a leading provider of mobile value-added services and solutions to major telecom players and corporations across the globe. Telekom Malaysia Bhd has a 39.2% stake in Spice Telecom, which is a sister company of Cellebrum.Com and a flagship company of the Spice Group.

MNC’s strategic partnership with Cellebrum.Com also involves the production, distribution and marketing of digital content and services which include mobile value-added services, social networking services, and digital advertising platforms to geographical areas where both parties have market presence.

“Through this move, we hope to strengthen MNC’s presence in the constantly growing mobile technology arena, while opening up new markets and opportunities for both parties to capitalise on,” Lee said.

“We will look to harness each other’s strengths in developing new technology, products and services such as digital advertising and SNS services,” said Modi.