Chief executive officer Jasmine Lee said the new company would use the digital media format. “The change in our business model from being just a mobile value-added services provider is important to stay competitive and relevant,” she told StarBiz. It was also planning to open a similar company in
“Mobile advertising is said to be the next big area for the Malaysian and Indian markets as it is still under-developed, unlike Internet advertising which is now more established,” Lee said. On its partner, Lee said Cellebrum was a leading provider of mobile value-added services and solutions to major telecom players and corporations such as Airtel and Vodafone.
Telekom Malaysia Bhd has a 39.2% stake in Spice Telecom, which is a flagship company of the Spice Group, one of the largest business conglomerates in
MNC also plans to launch Elven Legends, which is a massive multi-player online real-time game targeted at the youth market, by the third quarter. “We are testing the product with a few mobile operators in
MNC reported a net loss of RM1.35mil on turnover of RM8.95mil for the financial year ended Dec 31 (FY07) compared with a net loss of RM1.68mil on turnover of RM9.85mil in FY06. The poor performance was due to the slowdown in the business tied to the mobile application industry, Lee said. She expects the company to return to the black in FY08, driven by its foray overseas and the launch of its new product.