Speaking on the appointment of Sonam Kapoor as the new face of brand Spice, Vivek Bali, Group President, Global Branding & Marketing, Spice said, “We are very happy to associate with a talented and versatile actress like Sonam. I am confident that our association with Sonam will establish a strong connect with our brand attributes. I welcome her to the Spice family, and look forward to a long and successful association.”
The emerging face of Bollywood has tied with India’s fastest growing telecom company. Sonam Kapoor, who has been taken over as the brand ambassador of Spice mobile, launched their mobile model S 1200.
It is believed that the association of two successful entities always leads to a fruitful business. The newly launched handset S 1200 comes with unique features like CCD Sensor with 3X Optical Zoom and 9X Digital Zoom. However, there are other qualities as well, which includes Multiple Face Detection, Auto Focus, Bluetooth connectivity, FM radio.
S 1200 handset is enabled with Java games and applications and Audio/Video Cable to make it easier to connect with television. The
presence of 70 MB internal memory and 1000 mAh battery that provides up to 3 hrs. Talktime gives it enough ability to make a strong hold in the current markets. As of now, it is available only in black colour and for just Rs. 14,500.
Further, the company Spice mobile has unveiled the plans to start manufacturing in India. Moving ahead, Spice is targeting developing countries, which plays a great role in telecom market of entire world like Africa, India and many more.
The company is also looking to expand their operations in India by 2010. Once asked about the Sonam, Mr. Kunal Ahooja, Director and CEO, Spice Mobiles Limited, said, “We are happy to associate with a great actress such as Sonam Kapoor, who I feel is the perfect combination for a strong, energetic and growing brand such as Spice.
I have always been particular about the brands that I am associated with. I am happy to be associated with them”. Sonam Kapoor responded.