Moving from nowhere (significance point of view) to not only occupying top of mind space from Branding but also for revenue (read EBIDTA!!), VAS has taken and become an Industry in itself.
Thus it becomes pertinent that necessary forum is setup to discuss, share and collaborate, for the benefit of players (both existing and new) and a possible space (rightfully) in the world market (well IT did it!!).
Thus starting off on the Mission..