Thursday, April 16, 2009

Wider Rural Connect

In: The Telegraph; Calcutta Edition, 16th April, 2009

Pankaj Sharma, CMO Cellebrum Technologies Limited explores and explains the Rural VAS Market in a tête-à-tête with Jyaati Ghose of The Telegraph. Read on…

Pertinent Inputs Pankaj (way to go)Regards, Saket

4 comments:

  1. It is great to see that Cellebrum is giving top priority to the rural segment. This is one area where the organization can harness its accumulated learning and technical expertise to empower people to live better lives. The Grameen Bank project in Bangladesh is a live example of the power of information at play in transforming rural economies. However, having said this, we need to follow a slightly different set of rules to make these services a success. The rural folk have a distinct consumer behaviour, which varies from one circle to other. The company would do well to analyse these markets at a micro-level and then present services, which fit into the rural psyche. Great work!

    Regards

    Victor

    ReplyDelete
  2. May be Cellebrum should be getting into the African VAS and Mobile Payment market. See www.bspeventsandforums.com/amvs; www.bspeventsandforums.com/ampbs...
    These events are setting the agenda and direction for the explosion that is about to take place in that region.

    ReplyDelete
  3. Dear Victor,

    It's always great to hear from you. Thanks for sharing such positive thoughts on our work in Rural VAS.

    At Cellebrum we all are very eager to take the best of technology and information to there very doorstep at grass-root level.

    Regards,
    Saket

    ReplyDelete
  4. Dear Benjamin,

    Thanks—great suggestions will definitely look into it.

    Keep the thoughts/ideas flowing!

    Regards,
    Saket

    ReplyDelete